Synopsis:
GRAN! is an educational and cultural series by 3Cat dedicated to analyzing the artistic works and cultural phenomena that have become generational milestones. Through short episodes, the show breaks down the importance of local cultural heritage and international icons with an unapologetic, relatable, and witty perspective.

The Challenge:
For this project, developed in collaboration with Arkham Studio, Luee Animació was in charge of the art direction and visual production for every piece. Our goal was to translate each script using mixed media as our driving engine, tailoring the graphic style to match the specific work being analyzed in each episode.

Our task was to play with motion graphics so that the visual form enhanced the underlying message. Depending on what each story demanded, we blended 3D elements, animated typography, photo collages, and experimental animation. Each episode functions as a standalone piece where rhythm and textures adapt to the program’s narrative, bringing our technical touch to a series with a very distinct identity.