Synopsis:
NEON-G is an animated campaign that fuses anime aesthetics with 3D technology to showcase an eyewear collection by Woodys Eyewear. The audiovisual piece immerses the viewer in three distinct worlds connected by a single protagonist, exploring a retro-futuristic imaginary that brings the brand’s designs into 100% virtual environments. The project brings to life three conceptual frame models designed specifically to inhabit the web.

The Challenge:
We joined one of Woodys Eyewear’s most daring projects: launching their very first collection amid the boom of NFTs and virtual worlds. While the world was going crazy over digital concepts, at Luee Animació we decided to bring what we do best: taking control of the art department and transforming their vision into a powerful 2D animated campaign infused with classic cyberpunk essence.

Our challenge was to design the characters, structure the visual universe, and nail the story’s pacing to give narrative weight to the overall project. The client’s boldness and our passion for drawing paid off: the campaign ended up nominated for the prestigious Silmo d’Or, the highest awards in the optics industry. The perfect proof that traveling to the future is always better with great animation in hand.